Success is possible, from anywhere! Cricket legend MS Dhoni lends his voice to ALLEN’s mission of providing top-tier test preparation to students across India, regardless of location.
In a powerful initiative to ensure quality education reaches every student, ALLEN, India’s premier name in foundational and supplemental learning, has joined hands with cricket icon Mahendra Singh Dhoni. This association highlights the pivotal role that expert guidance plays in achieving success, whether in academics or sports.
Known for his remarkable journey from Ranchi to the international cricket stage, Dhoni’s association with ALLEN reflects the institute’s belief that no dream is beyond reach when one has the right preparation.
A trusted name in education, ALLEN has guided over 500,000 students to realize their dreams of becoming doctors and engineers. Now, ALLEN is extending its mission to reach even the most remote parts of India, ensuring every student has access to its world-class resources. Through its vast network of campuses and ALLEN Online Courses, the institute ensures no student is left behind in the pursuit of success.
ALLEN joins hands with MSD to inspire students for accomplishing career dreams
ALLEN Online harnesses the power of technology and personalization to bring the institute’s 36+ years of expertise directly to students’ homes. By teaming up with MS Dhoni, ALLEN reinforces its vision to inspire students to overcome geographical barriers and believe in their potential.
Commenting on the association with ALLEN, MS Dhoni said, “Dreams don’t need PIN codes when ALLEN Online is by your side. If a boy from Ranchi can conquer the world, I truly believe that success is possible with the right dedication, guidance, and mindset—no matter where you come from.”
The campaign film, set at a chai tapri (tea stall), captures the essence of small-town aspirations. It features Dhoni surprising a group of students discussing their JEE and NEET plans. In his trademark style, Dhoni encourages them to pursue their dreams and introduces them to ALLEN Online—a platform that brings ALLEN’s expert faculty and resources to students across the country. This platform has already been instrumental in helping students secure seats in IITs and top government medical colleges.
ALLEN to instill MSD-like qualities in students for success
Nitin Kukreja, CEO of ALLEN Career Institute, expressed his excitement about the association, saying, “MS Dhoni represents resilience, focus, and excellence—the very qualities ALLEN strives to instill in every student. His journey to captaining India to World Cup glory proves that when ambition is matched with the right guidance, anything is possible. Together with Dhoni, we are breaking down barriers of geography and access, ensuring that students from every corner of India can compete on a level playing field.”
Technology to transform education
Abha Maheshwari, CEO of ALLEN Online, added, “Technology has transformed education, making it a great equalizer by overcoming challenges related to location and access. With ALLEN Online, we bring the same trusted guidance and academic excellence from our classrooms directly to students’ screens. The results speak for themselves – ALLEN Online delivered outstanding results in 2024, with an AIR 69 in IISc. Additionally, 112 of our online students secured places in top IITs, and more than 100 online live course students will be joining government medical colleges.
This association reinforces ALLEN’s leadership in test preparation while amplifying its commitment to democratizing education. MS Dhoni’s involvement adds credibility and inspiration to ALLEN’s mission, empowering students and their families from diverse backgrounds to dream big.
About ALLEN
ALLEN Career Institute Private Limited, established on 18 April 1988, is currently providing education through study centres in 68 cities of 25 states and 4 union territories of India along with 7 countries. There are more than 200 classroom campuses in these 68 cities and test centres in more than 350 cities. Since its inception, more than 30 lakh students have received guidance from ALLEN and it’s India’s leading coaching institute for the preparation of Pre-Engineering JEE-Main, Advanced, Pre-Medical NEET-UG, Pre-Nurture & Career Foundation (Classes 6 to 10, NTSE and Olympiads). In the last 15 years, 25 students of ALLEN have achieved All India Rank-1 in engineering and medical entrance examinations. In 2024, 1 out of every 4 students in IIT and 1 out of every 3 students in AIIMS is an ALLEN student.
About ALLEN Online
ALLEN Online brings ALLEN’s renowned expertise in Pre-Engineering (JEE-Main & Advanced), Pre-Medical (NEET-UG), and Pre-Nurture & Career Foundation to students in the form of an app, offering access to ALLEN’s star faculty and study materials, as well as personalized features like Score Booster, Gen AI-powered doubt resolution, and more. With over 1.8 lakh monthly learners, ALLEN Online has already helped 112 students join top IITs in 2024 and more than 100 online live course students will be joining government medical colleges.
